In May and of June 2019, CMP, a leading workforce and economic development organization, is offering a comprehensive entrepreneurial course aiming to equip attendees with the fundamentals to start and run a small business. The course spans 12 weeks, with each week focusing on a different topic, including business plan development, small business taxes, and marketing strategies.
Elizabeth Kay, the Responsible Officer for the Cross Cultural Internship Program (CCIP, www.theccip.com), was one of the guest speakers. At a seminar on Wednesday, June 5, Kay spoke about strategic marketing while a number of CCIP members served as volunteers for the event.
Kay is a seasoned strategist and web programmer with diverse experience. She earned here MBA in strategic marketing and is the owner and principal of FUSIA Communications, a cross-cultural marketing company that Kay started in 2002.
Kay is actively involved in community projects and volunteering activities. She is currently a manager on the Board at the Flushing YMCA. This is the sixth year she has spoken at the CMP's business seminar.
Hanyuan Zhang, a student at the Education University of Hong Kong, was one of the student volunteers. She said, "It was a fantastic experience, both educational and inspiring as someone who hopes to have a long career and run my own business one day." Hanyuan is also a J-1 intern for CMP and is involved in different projects around New York City. " For me, it is a really wonderful opportunity, " she added.
Eric from the Open University of Hong Kong also volunteered at the seminar. He commented, "Volunteering at events like this is giving me invaluable experience. It’s the main reason I joined CCIP." Calvin currently interns at Admerasia, an ad agency specializing in multicultural marketing.
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